16. Pandora Games Labs Limited will/may collect, use, disclose and/or process your personal data for one or more of the following purposes:
* Administering, facilitating, processing and/or dealing in any matters relating to your use or access of this website, including identifying you for login to this website, our portals and other online services provided by or on behalf of us;
* Monitoring, processing and/or tracking your use of this website in order to provide you with a seamless experience, facilitating or administering your use of this website, and/or to assist us in improving your experience in using this website;
* Assessing and processing your request for the purchase of and/or subscription to our products and/or services;
* Registering you as a customer of Pandora Games Labs Limited and/or to deal with, process and/or administer the account that you may open on Platform to get access to our Services;
* Administering, facilitating, processing and/or dealing with your relationship with us, any transactions or activities carried out by you on this website or with us. This includes processing your application, orders and payment transactions; implementing transactions and the supply of products and/or services to you that you have requested;
* Carrying out your instructions or responding to any enquiry given by (or purported to be given by) you or on your behalf including responding to your enquiries and complaints; or responding to or dealing with your interactions with us;
* Contacting you or communicating with you via text message and/or fax message, email and/or postal mail for the purposes of administering and/or managing your use of this website, your membership and/or account with us, your relationship with us. You acknowledge and agree that such communication by us could be by way of the mailing of correspondence, documents or notices to you, which could involve disclosure of certain personal data about you to bring about delivery of the same as well as on the external
cover of envelopes/mail packages;
* Providing services to you as our account holder, as our customer, or when requested by you; dealing with or administering your participation in contests, gamification, social events organized by us;
* Understanding your interests, concerns and preferences;
* Identifying you and assisting you in your use of our products, services and website services;
* Carrying out due diligence or other screening activities (including background checks) in accordance with legal or regulatory obligations (whether UK or foreign country) applicable to us or our affiliates/associated companies, the requirements or guidelines of governmental authorities (whether UK or foreign country) which we determine are applicable to us or our affiliates/associated companies, and/or our risk management procedures that may be required by law (whether UK or foreign country) or that may have been put in place by us or our affiliates/associated companies;
* To prevent or investigate any fraud, unlawful activity or omission or misconduct, whether or not there is any suspicion of the aforementioned; dealing with conflict of interests; or dealing with and/or investigating complaints;
* Complying with or as required by any applicable law, court order, order of a regulatory body, governmental or regulatory requirements, of any jurisdiction applicable to us or our affiliates/associated companies, including meeting the requirements to make disclosure under the requirements of any law binding on us or our affiliates/associated companies, and/or for the purposes of any guidelines issued by regulatory or other authorities (whether of UK or elsewhere), with which we or our affiliates/associated companies are expected to comply;
* Complying with or as required by any request or direction of any governmental authority (whether UK or foreign country) which we are expected to comply with; or responding to requests for information from public agencies, ministries, statutory boards or other similar authorities (whether UK or foreign country). For the avoidance of doubt, this means that we may/will disclose your personal data to such parties upon their request or direction;
* Conducting research (including customer research), surveys, market surveys, analysis and/or development activities (including but not limited to data analytics, surveys and/or profiling) to improve our services and facilities, or to improve our understanding of your interests, concerns and preferences, in order to enhance any continued interaction between yourself and us connected or in relation to this website, or improve any of our products or services;
* Storing, hosting, backing up (whether for disaster recovery or otherwise) of your personal data, whether within or outside UK;
* Facilitating, dealing with and/or administering external audit(s) or internal audit(s) of the business of Pandora Games Labs Limited or that of its affiliates/related corporations;
* To create reports with respect to our transactions with you, and/or producing statistics and research of such transactions for internal and/or statutory reporting and/or record-keeping requirements;
* Anonymization of your personal data. In this regard, you acknowledge that personal data that has been anonymized is no longer personal data and the requirements of applicable local data protection law (i. e. the GDPR) would no longer apply to such anonymized data.